Semi-Numismatic

2025 Excellence Series 90th Anniversary of Lancôme w/Display card

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This striking 2025 release from the French Excellence Series celebrates the 90th anniversary of the legendary house of Lancôme, which was first established in 1935 by Armand Petitjean. Struck in an intriguing blend of Nordic gold and silver, the coin serves as a canvas for a highly detailed artistic tribute to French luxury and beauty. The obverse features a vibrant, pink-colorized rose that serves as the foundation for the Lancôme 90-year logo. In a subtle typographic detail, the number zero in the ninety is crowned with a circumflex accent, adding a touch of classic French character to the design. On the reverse, the artistry deepens with a single rose composed of three distinct, symbolic textures. A curved smile shape evokes the essence of perfume, a precise guilloche pattern represents human craftsmanship, and a delicate sandblasted texture calls to mind the soft feel of cosmetic powder. This central rose is surrounded by a crown of rose stems and accompanied by the famous perfume name, "La vie est belle," alongside the mark of the Monnaie de Paris.