Numismatic

2000 Lincoln Cent Cheerios Cent BU (Red)

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In the year 2000, a unique promotional campaign introduced millions of Americans to a fresh batch of newly minted currency right inside their breakfast cereal boxes. Among these treasures was a special run of 10,000,000 Lincoln Cents, packaged to celebrate the turn of the millennium. This brilliant uncirculated copper coin remains a captivating crossover piece that connects everyday pop culture with traditional United States coinage. The obverse of the coin displays the classic, right-facing portrait of Abraham Lincoln, a design created by Victor David Brenner. Legible inscriptions on this side include the word LIBERTY and the date 2000. On the reverse, the detailed likeness of the Lincoln Memorial, designed by Frank Gasparro, stands out sharply. This particular reverse design enjoyed a long production run spanning from 1959 to 2008, making this turn-of-the-century issue a key representative of a beloved era in American numismatic design.